Team Angel

Team Angel is a subsidiary of Pru Life UK, and its mission is to educate Gen Z and younger audiences about finances. Its goal is to provide clarity and to empower the next generation to make informed financial decisions.

Category:

Brand Identity Building

Duration:

5 Days

A colorful infographic for Team Angel, an insurance company under PruLife UK, featuring a smiling young woman, icons, charts, and words like 'goal', 'success', 'passion', and arrows illustrating growth and progress.
Cover page of the Team Angel Brand Bible featuring a stylized blue logo resembling a mountain or angel wings, with the text 'TEAM ANGEL' below, followed by 'BRAND BIBLE' and three small colored diamonds in orange, pink, and purple.
A color palette chart showcasing primary colors: deep blue (#468BD7), lighter blue (#38AED6), turquoise (#6AC9CA), pink (#FF4081), purple (#8C45FF), neutral white (#FFFFFF), and dark gray (#505050), with descriptions of each color's symbolism and uses.
Three images showing financial education scenes: a person using a laptop and notebook with colorful charts, a tablet and phone with the text 'To Invest or to Sell?' and two people discussing data and graphs at a meeting table.
Three images representing financial growth: a person jumping with excitement, a hand holding keys in front of a house model, and a person writing on a transparent board with a graph.
Graphic showing usage variations of the 'Team Angel' logo, including primary logo, iconography, and alternative logo in both light and dark backgrounds.
Typography style guide page showing Raleway and Roboto fonts with descriptions and sample alphabets, in black and grey on a white background.
Collaboration section with four photos of diverse groups working together in different meetings, including a handshake, group discussion, team-building activity, and a presentation.
Three women in different settings: one smiling at a desk with a laptop, woman imagining futuristic technology, woman drinking coffee at a cafe.